Scope Rebranding
Rebranding Case Study: Scope Markets
A Global Identity for a Global Company
The Concept: A Logo that reflects Global Markets and Security
Rebranding is more than just a fresh look; it’s about capturing the essence of a company and reflecting its values, mission, and global presence. In the case of Scope Markets, the rebranding project aimed to align the company’s visual identity with its role in the international financial markets. Here’s a look at how we transformed Scope Markets into a cohesive, modern brand that speaks to its global audience.
The first step in this transformation was the redesign of the Scope Markets logo. We wanted the new logo to represent the company’s global reach, so we crafted a design that resembles a globe. This visual nod to the interconnectedness of global markets immediately communicates Scope Markets’ international presence and expertise.
Brand Book and Collaterals
We didn’t stop at the logo and colors. We developed a comprehensive brand book that outlines the visual and verbal guidelines to maintain consistency across all platforms. From collateral materials like business cards and brochures to digital assets, we ensured that the brand’s new identity was applied with precision and cohesion. Every touchpoint now speaks the same visual language.
Web, Onboarding, and Office Branding
The rebranding extended beyond visuals to include a complete overhaul of the Scope Markets website, optimizing it for a better user experience and cleaner navigation. The onboarding process for new clients was revamped with refreshed materials that better represent Scope Markets’ values and services. Additionally, we rebranded the offices, ensuring that the physical spaces align with the new brand identity, making them places of trust, innovation, and forward momentum.
A Unified Global Brand
The result of this rebranding project is a unified, modern, and globally recognized brand that reflects Scope Markets’ expertise in the financial industry. The bold new logo, cohesive color scheme, tagline, and consistent branding across all platforms position the company to continue leading in global markets with confidence.